There is no doubt that the COVID-19 pandemic has had a profound effect on the world. One of the sectors that has been hardest hit is the not-for-profit sector. With many people losing their jobs and businesses closing down, there has been a decrease in donations to not-for-profits. This has left many organisations struggling to survive.
However, it is important to remember that there are still people out there who are willing to donate to good causes. In fact, in times of crisis, people often want to help those who are less fortunate than themselves. So, how can you attract donors in a post-covid world?
Here are some tips to get you started:
1. Communicate your need for donations clearly and concisely
When reaching out to potential donors, it is important to be clear about why you need their donation. Tell them exactly how the money will be used and what difference it will make. Be sure to keep your communication simple and free from jargon.
2. Make sure your website is up-to-date and easy to use
Your website is often the first port of call for potential donors so it needs to make a good impression. Make sure all your content is up-to-date and easy to find. Include clear calls-to-action on every page, telling visitors how they can donate. And make sure your donation process is quick and easy – no one wants to fill out long forms or jump through hoops!
3. Use social media to your advantage
Social media is a great way to reach out to potential donors. Use it to share your story and communicate your need for donations. Be sure to use engaging visuals and compelling copy. And don’t forget to include links back to your website!
4. Appeal to emotion
When making an appeal for donations, it is important to tug at the heartstrings. Tell stories that will make people want to donate. Share examples of how their donation will make a difference. And be sure to thank them for their generosity!
5. Have a plan B
It’s always good to have a Plan B in case your first attempt at attracting donors doesn’t quite go to plan. Have a think about other ways you could raise funds, such as holding events or selling merchandise. And be sure to keep your donors updated on your progress!
By following these tips, you’ll be well on your way to attracting donors in a post-covid world. Just remember to be clear, concise and emotive in your communication. And don’t forget to say thank you!
If you are a not-for-profit organisation that is struggling to attract donors in these difficult times, please don’t hesitate to get in touch with us. Our team of experts can help you develop a marketing and donor-related system that will help you reach your target audience. We understand the importance of communication in times of crisis and we are here to help!